If you are considering purchasing a stand mixer, it is important to know the differences between KitchenAid and Hamilton Beach before making your decision. While both have their pros and cons, there is one specific feature that sets these two brands apart: Hamilton Beach has a “power hub” which makes it easier to attach other kitchen tools. KitchenAid does not have this feature and customers may need an adapter for certain functions. If a power hub is important for your needs, then you should consider Hamilton Beach as your choice in stand mixers.
KitchenAid vs Hamilton Beach
We’ll start by comparing the two products side by side, so you can get an overall feel for each brand. Frequently, brands that are comparable in price also offer comparable quality and features. This is not always the case, but it is a good starting point in your research.
Hamilton Beach (HB) KitchenAid (K) Price $80 to $100 $200 Warranty 5-year on motor; 1-year parts 8-year limited Price Match No Yes Power Hub Yes No Attachments 6 2 Horsepower 220 250 Size 14 x 14 x 17 inches 14 x 14 x 15 inches Weight 7.5 pounds 12 pounds Warranty Coverage 5 year limited
As you can see in the chart above, the price is almost identical, with Hamilton Beach priced slightly cheaper. The warranty coverage is also comparable with both brands offering a 5-year limited coverage on motor and parts. KitchenAid offers an 8-year limited warranty on its stand mixer, which protects against defects or workmanship issues. Both brands offer free shipping and free returns, but KitchenAid offers a price match guarantee – if you can find a lower price from another retailer within 30 days of your purchase (on any product), KitchenAid will match that price and refund the difference! This feature also extends to refurbished products. Hamilton Beach does not offer this feature.
Does KitchenAid make Hamilton Beach?
KitchenAid is NOT a subsidiary of Hamilton Beach
KitchenAid made the following statement about it’s relationship with Hamilton Beach: “KitchenAid does not have any ownership interests or any relationship to Hamilton Beach. It sells its stand mixers through authorized dealers and has no economic or business relationship with them. KitchenAid did produce the models that are identical in function, style and size to the Hamilton Beach mixers but no such models are sold by KitchenAid.”
The statement above was introduced in 2009 by then-CEO Gregg Rossetti after a series of negative press about its parent company, Whirlpool Corporation (which held a 25% stake in Kitchenaid). While this is true, the relationship between Kitchenaid and Hamilton Beach is somewhat complex. Whirlpool Corporation (majority owner of KitchenAid) acquired KitchenAid in 1997 and began to sell the company’s branded appliances. The company started by selling Kenmore brands (name of Whirlpool Corporation’s appliance division at that time) to a separate company in 2006. KitchenAid continued making its own appliances, like stand mixers and blenders, but now Whirlpool Corporation holds majority stock ownership.
In an attempt to keep up with the competition, KitchenAid began manufacturing some products under a licensing agreement with Hamilton Beach Brands LLC (which was founded by founding owner Mr. Jack Wolfson).
What mixer is better than KitchenAid?
As noted above, the KitchenAid and Hamilton Beach brands are comparable in price, warranty coverage and features. However, there are a few items that set the KitchenAid mixers apart. These include:
The KitchenAid Hemisphere Mixer stands out as one of the most powerful stand mixers on the market today. This mixer is designed for use with large quantities of dough or batter. It includes a powerful 7.5 horsepower motor with a stainless steel bowl and 5 speed control, plus a pouring shield to prevent splashes. An included lighted display shows how much each beat of the mixer is adding to your batter or dough. You also have an option to add a power hub which allows you to connect up to 4 other tools (stainless steel bowls) for enhanced speed and ease of operation. This model is available in several colors: red, black, white and natural.
The KitchenAid Classic Stand Mixer has 5 speeds, which can accommodate any type of recipe from heavy dough mixing (for cookies) to light cake mixing (for frosting).
Why is there a shortage of KitchenAid mixers?
KitchenAid has been experiencing a shortage of its mixers, thanks in part to the increase in demand for its products. In March of 2015, it reported that it’s sales were up by 9% from the previous year. This is because kitchen renovations are increasing and home owners are looking to invest in their kitchens with more than just appliances. They want updated appliances that will last and have a modern appeal. KitchenAid has kept up with this trend by offering more design choices and colors for the appliances, including different colored mixing bowls (each sold separately) and mixing paddles.
What is the lifespan of a Hamilton Beach mixer?
These Hamilton Beach stand mixers are made with quality parts. If you take care of the mixer and use it according to manufacturer’s instructions the mixer will last for a good long time. You can get over 10 years of use out of a Hamilton Beach mixer, even though the product is priced within reach of most consumers.
Despite being sold as a “cheap” stand mixer, there is nothing cheap about these Hamilton Beach mixers! They are quality products at an affordable price. The Hamilton Beach 6-Quart Stand Mixer is one of their best sellers, both because of its price and its performance using dough or batter for bread or cookie making.
Is Hamilton Beach still in business?
Hamilton Beach Stand Mixers are still being manufactured and sold by the company, but not under the original name of Hamilton Beach.
In 2008 the company underwent a rebranding process and the stand mixers were renamed “Mason-Dixon” and “Dixon”. Both products were different from their predecessors (and still are) in terms of style, color and function. This is a completely new brand that doesn’t feature any type of KitchenAid logo at all!
All in all, Hamilton Beach is a solid brand that can give its KitchenAid competitor a run for its money – especially when it comes to value for money.
What is the difference between KitchenAid and Hamilton Beach mixers?
When you look at the two mixer brands side by side, you will see that both brands offer a range of different features and benefits. Some features (like bowl shape) are fixed, while others (power output, speed settings) are not. Here are a few things that set these two companies apart:
Because it is in the business of selling appliances, KitchenAid enjoys better distribution at BIG BOX stores like Walmart and Target. In fact, it is rare to find a Hamilton Beach stand mixer in major retailers. So if you have limited options for purchasing your mixer, consider purchasing from Amazon or other online retailers who carry both brands.
Final Thoughts:
If you are seeking a powerful stand mixer with a number of features and built to last, then the KitchenAid and Hamilton Beach brands are certainly worth considering.
Although both companies make great products, the name “KitchenAid” gives you a lot more confidence that you are getting the top quality product. That is why we recommend KitchenAid mixers!
Which company would we pick? – For years, people have been asking us which stand mixer we would choose if they were going to purchase one today.
Our answer? We would buy an appliance from either company. They both make good products at a fair price and both offer great support for their customers.
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