A stand mixer is becoming a hot item, with sales jumping up by nearly $100 million in the past year. The company expects to sell more than 400,000 mixers this year and predicts that 50% of people who bought one plan on using it for more than 20 years.
As demand for stand mixers grows, fast-rising prices have been making the machine harder to find and purchase. So if you are looking for a Christmas gift this season or just want to consider making your own kitchen appliances, now is the time!
The top three retailers that carry KitchenAid mixers are Walmart, Target and Macy’s in addition to Amazon – which has been the hub of all things related to online shopping lately. In fact, Amazon.com is the top on-line retailer carrying KitchenAid mixers.
Following Amazon.com, the second-highest rated KitchenAid mixer website is our affiliate site – kitchenaidmixer.reviews – which offers online reviews and comparison of various stand mixers and their accessories.
Even if you don’t plan on purchasing a KitchenAid mixer yourself (some people prefer to make things on their own), you may want to consider placing a bet that the trend will continue to rise as more people come forward with reviews of these gadgets.
In fact, based on the surge in a single year, KitchenAid predicts that its sales will increase by more than $45.6 million this year. That growth is far more than the $7.8 million in sales it forecasts for last year.
Already, the company says that KitchenAid’s biggest competition isn’t among other brands but rather within its own product line. That’s because of an unexpected surge in demand for its Artisan range of mixers – which are available with a whole host of attachments including stand mixers designed for breads and pastas.
What’s more, the company’s consumer research found that 43% of people who own a stand mixer use it at least once a month. That number, however, jumped to 65% for people under 40 years of age who said they use their stand mixer weekly.
“Stand mixers are incredibly powerful kitchen tools, which is why we’re seeing such a huge increase in demand,” said Jeff Hamilton, who is the general manager of Small Appliance at Sears Holdings. “This year’s products are very innovative and offer even more than people have seen in the past.”
Online reviews indicate that the KitchenAid Artisan Series 5 Quart Stand Mixer wins major points for its design and power. It has five mixing speeds, a tilt-head design and three attachments. There is also an optional glass bowl from which users can watch the mixing process.
The KitchenAid Artisan Series 5 Quart Stand Mixer costs about $350 and is available in more than 20 colors. It has the capacity to make 11 cups of cookie dough or 4.5 pounds of mashed potatoes – ideal for people who love to cook but hate washing dishes!
Another top item right now is the KitchenAid Classic Plus Stand Mixer with Flex Edge Beater that comes with a 12-cup glass mixing bowl, which locks onto the mixer’s base and a flat beater attachment that helps to make cake batter and frosting.
The KitchenAid Classic Plus Stand Mixer with Flex Edge Beater is available for about $370 and is sold in more than 20 colors. The machine has four speeds, 10 attachments and a 300-watt motor.
In this busy season, users say the most convenient thing about owning a KitchenAid mixer is that it makes the whole baking process so much faster. Because it has one flat beater attachment and one dough hook, owners find it easier to bake breads and knead dough.
In fact, many say a KitchenAid stand mixer can replace much of the kitchen appliances that people have in their kitchens. With the gadget, people can not only make cakes and breads quickly but also grind meat, chop vegetables and even whip up delicious creamy desserts.
“The KitchenAid Artisan 5-Quart Stand Mixer is a powerful kitchen tool ideal for both beginners and experienced bakers,” said Hamilton. “It has some amazing innovative features and we’ve seen a lot of interest from consumers who can’t wait to get their hands on one.”
And as more mixers are being sold online, many proprietors are finding new ways to make use of this hot item.
For instance, one experienced cook who loves to bake treats for her family and friends says she uses her KitchenAid stand mixer to grind meat and make sauces.
“The KitchenAid Classic Plus 4.5 Qt Stand Mixer is a powerful machine that does the work of several kitchen appliances,” said another customer. “It’s a cinch to use and can get food ready quickly.”
Another user says he bought his wife a KitchenAid stand mixer when they were first married. The gadget was so easy and convenient to use that they used it each day in the kitchen and even took it with them on vacation when they went camping.
“The KitchenAid 5-Quart Artisan Stand Mixer is really great for mixing and mixing for a long time,” said another happy customer. “It does the work of several kitchen appliances and has a modern design.”
And because of the incredible number of reviews written about this gadget, customers can rely on other people’s experience with their mixers. In fact, many people leave online reviews indicating how satisfied they are with their purchase.
“The KitchenAid Classic Plus 4.5 Qt Stand Mixer is a very powerful stand mixer that stands up to its name,” said one user. “I love it that it comes in so many colors. It’s worth the money. If you love baking, you’ll love the KitchenAid Classic Plus 5-Quart Stand Mixer.”
Another user had this to say about their new mixer: “I absolutely love my KitchenAid Artisan 5-Quart Stand Mixer. It does everything I expect it to.” And another customer commented that for $399, she couldn’t expect much more than a German-engineered product with polished stainless steel construction, five different speeds and a 250-watt motor.
“The KitchenAid Artisan Metal Stand Mixer is a very good product,” said another customer. “It has many features on one machine. You will not be disappointed at all. The Best Mixer”
While this KitchenAid stand mixer is extremely popular at the moment, users say there are many other top mixers on the market that are worth buying. For instance, the KitchenAid Artisan Series 5 Quart Stand Mixer with Flex Edge Beater is number one on Amazon.com. Customers say it’s a great buy for about $320 and has nearly 150 five-star reviews.
For more about other top mixers and features, call Sears Holdings at 877-210-7143 or visit their website at www.sears.com/ appliances or go to the Sears Holdings Home Appliance retailer locator to find a location that sells this product near you. There you can also see what other hot items the company has to offer.
Amazon.com also does a great job of featuring products that are selling faster than they should, and has become an invaluable tool for consumers. Keep checking its website to see if any mixers are a best buy at the moment.
Is KitchenAid discontinuing the Artisan mixer?
I was under the impression that the KitchenAid Artisan Mixer would be discontinued this fall at least. That’s why I bought my wife’s mixer for $350 a few years ago even though it was VERY expensive. However, a recent product page on Amazon shows that the Artisan line is going to stay around for three more years! This means that Amazon is either mistaken or there is an error in their product page (but we’ve always gotten good service from them).
Why is there a shortage of KitchenAid stand mixers?
KitchenAid is discontinuing the Artisan Series line. The company says that for several reasons:
The company says there are many good low-priced stand mixers on the market now, which means fewer people are buying KitchenAid mixers. People don’t want to spend more money for a mixer that has more features than they need. For instance, people who just want basic functions will be happy with the KitchenAid Professional 5 Speed Mixer at $250 and enjoy better performance than those who go for additional features, such as choosing a color (24 colors were available).
Four attachments can be purchased separately, which means customers won’t have to buy everything at once. The attachments include a food grinder, pasta rollers, ice cream maker and spiralizer for $65 each. The company plans to integrate some of the functions of these appliances into their stand mixers in the future. For instance, they may include the food grinder in the mixer’s attachment set. KitchenAid is focusing more on higher-end products that have a better return for them, such as their Self-Cleaning Ovens and their new lineup of dishwashers with advanced technology, which will also be released this fall.
Is KitchenAid still the best mixer?
The KitchenAid Artisan 5-Quart Stand Mixer has the most positive reviews and the highest rating among mixers on Amazon.com. This mixer has a large capacity at 5 quarts and a 325-watt motor that can handle heavy dough.
What if you’re looking to buy your first stand mixer? The KitchenAid Professional 600 Series 6-Quart Stand Mixer is another top performer that can be had on a deal at $260, according to some of its reviews, which are about 80 percent positive with about 1,200 customer evaluations.
What is the most popular KitchenAid mixer?
KitchenAid is known for its stand mixers, but there are other top models among their top sellers on Amazon.com. The Professional 5 Speed Mixer is number one, followed by the Classic Plus 5 Quart Stand Mixer and the Artisan 5 Quart Stand Mixer.
What’s the best deal?
Some of KitchenAid’s mixers have fantastic deals online, including almost half off. For instance, you can get a model that can make up to 9 dozen cookies in less than a minute for nearly $160 on Amazon.com during a sale right now.
CONCLUSION:
If you want the best stand mixer, you can’t go wrong with any of these top-rated models. However, some of these mixers have better deals than others so it pays to do your research. For instance, if you want a great deal on the Artisan 5 Quart Stand Mixer, which is KitchenAid’s most popular model among its top sellers on Amazon.com, you might want to wait until later this month when it is expected to be featured in a sale. However, if you’re looking for a mixer that can knead dough and more (see the buyer’s guide we have included above), you can’t go wrong with the Professional 600 Series 6-Quart Stand Mixer. This gem is also expected to be featured in a big sale online soon. With so many deals to choose from, deciding which mixer is right for your kitchen requires some homework and research.
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